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Accounting for IGCSE & O level - Advanced Principles (Section 3 - No. 4)

Which of the following is NOT a factor that will increase the gross profit margin?
An increase in revenue from sales
A reduction in expenses
Reducing the selling price of each item
Selling items at a price greater than their cost

توضيح

Reducing the selling price would decrease the gross profit margin. The other options are all factors that increase the gross profit margin.

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